Tuesday, July 16, 2013

Leaning into Transformation in the "Experience Economy"

My friend Rich Melheim posted the following comment about The Experience Economy, a book aimed at secular marketing and business:

"SUMMER READING: In "The Experience Economy" (the only business book I've seen dedicated to the "author and perfector of our faith") the book starts with a value graph, showing that people don't value commodities, goods, or services much any more. We value experiences. By the end of the book, we see that experience isn't even the top value. The top value is transformation. That puts your "service" in the center of things people no longer value. When I say "forget the IHS" (one hour service), I mean the one-way show you put on for people. It has little value any more. Get EPIC (experiential, participatory, image driven, conversational) a la Leonard Sweet."

I've written before about the limited bang for the buck in Sunday morning worship, and affirmed but challenged the relative value we put on large vs. small gatherings in the first blog post I ever wrote, using the food pyramid as a metaphor.   But radical realignment is an unlikely challenge for a congregation to take on.  

Even so, we can use this to frame our thinking.  For conventional-model congregations (i.e. programs, property, professionals and presentational worship), how can you clearly and effectively leverage *each* of those four aspects of your life towards transformation?

And for my friends in 3dm and related movements, (house church, Life Transformation Groups etc.) here's yet another confirmation of your instinct to set aside most of the apparatus of conventional church so that life-on-life can really be your focus.  That is, I'm convinced, where the most fertile soil is for transformation.

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